Glossary
Short-form video glossary
Short definitions for product and SEO terms used across HypeNest docs and guides.
Terms for creators and marketers. Not legal advice.
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Terms
- Video repurposing
- Turning one long source video into multiple shorter assets (clips, titles, thumbnails, posts) for other formats and platforms.
- AI clip generator
- Software that proposes short vertical clips from a long video, often with captions, for human review before publish.
- YouTube Shorts
- YouTube's vertical short-form format. HypeNest can create Shorts-ready clips and publish when connected.
- TikTok clip
- A short vertical video optimized for TikTok's feed. Captions and strong openings matter for mute-first viewing.
- Hook
- The opening seconds of a short video that earn continued watch time — visual and verbal promise before the main tip.
- Micro-retention
- Viewer stay-or-leave decisions in the first seconds of a short video. Useful diagnostic; not a universal viral formula.
- Burned-in captions
- Subtitles rendered into the video frames so they appear even when the platform player is muted.
- Direct publish
- Sending a reviewed asset to a platform from the product. HypeNest direct publish is live for YouTube and TikTok only today.
- Review before publish
- Human check of AI-generated clips and packaging before anything goes live — core to brand-safe automation.
- Source video
- The original long recording (podcast, webinar, tutorial, demo) used as input for repurposing.
- Packaging
- Titles, descriptions, thumbnails, tags/keywords that frame a video for search and clicks alongside the clip itself.
- Activation (organic)
- SEO north-star: an organic visitor who completes a first successful generation, reviews an asset, and exports or publishes within a defined window (e.g. 7 days).