Glossary
Hook rate
A practical retention diagnostic: the share of viewers who continue past the opening seconds of a short clip. It is more useful than a vanity view count when you are choosing which opening to reuse.
In a HypeNest pass
You publish reviewed clips from HypeNest, then compare hook rate across openings from the same source. High hook rate with weak completion points to a pacing or payoff problem, not a bad first frame.
FAQ
- Where do I read hook rate?
- YouTube and TikTok analytics, typically first-second or first-3-second retention. HypeNest does not invent a private metric here.
- What is a “good” hook rate?
- It is niche-relative. Compare your own clips to each other. Celebrity benchmarks will make every test look like a failure.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- HookA hook is the opening of a short video — usually the first one to three seconds — that makes a scrolling viewer decide t…
- Completion rateThe share of views that reach the end of a short video. Useful for comparing hooks and lengths inside a niche. A high co…
- Audience retentionAudience retention shows what share of viewers are still watching at each moment of a video. YouTube Analytics draws it …