Where should a lower third go on a vertical video?

Above the bottom interface band, not in it. On a 1080×1920 frame, that usually means well above the bottom edge, clear of the caption and username area.

How long should a lower third stay on screen?

Long enough to read twice — a few seconds for a name and title. On a short clip, show it once near the start.

Glossary

Lower third

A lower third is a text graphic in the lower part of the frame — traditionally the bottom third — that identifies a speaker, a place, or a topic: a name and title, a location, a quote attribution, or a social handle.

It comes from broadcast news and is standard in interviews, webinars, and corporate video. In vertical short-form, the classic lower-third position collides with the platform interface: TikTok, Shorts, and Reels draw the username, caption, and buttons over the bottom of the frame. So on vertical video, a “lower third” usually has to move up — just above the bottom UI band or into the upper-middle — and be shorter than on a landscape video.

In a HypeNest pass

When a HypeNest clip features a guest, check that any name graphic and the burned-in captions do not fight for the same space or sit under the platform UI. Use a safe-zone overlay during review to place them.

YouTube Shorts safe zone template

FAQ

Where should a lower third go on a vertical video?: Above the bottom interface band, not in it. On a 1080×1920 frame, that usually means well above the bottom edge, clear of the caption and username area.
How long should a lower third stay on screen?: Long enough to read twice — a few seconds for a name and title. On a short clip, show it once near the start.

Try the workflow

Draft captioned short clips from one long video, then publish them to YouTube and TikTok.

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