Glossary
Burned-in captions
Subtitles rendered into the video frames so they appear even when the platform player is muted, downloaded, or re-uploaded. They are a packaging choice, not just accessibility garnish.
In a HypeNest pass
HypeNest drafts captions on clip candidates. You edit wording, then keep them burned in for mute-first Shorts and TikTok. That is the same review pass as the cut — not a later After Effects job.
FAQ
- Are burned-in captions worse for SEO than platform captions?
- They serve watch time first. Search still needs titles and descriptions. Do both: burned-in for mute, metadata for search.
- Should I caption every word including filler?
- No. Tight captions match clip pacing. Leave “um” and false starts out unless they are the joke.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- TikTok clipA short vertical video built for TikTok’s mute-first feed. Openings, on-screen text, and pacing decide whether the viewe…
- PackagingTitles, descriptions, thumbnails, tags, and on-screen text that frame a clip for search and clicks. The cut is not the w…
- Publish-readyA short-form asset that has a cut, captions, a title, and a human approval — not merely an exported MP4. Publish-ready i…