Glossary
Burned-in captions
Subtitles rendered into the video frames so they appear even when the platform player is muted, downloaded, or re-uploaded. They are a packaging choice, not just accessibility garnish.
In a HypeNest pass
HypeNest drafts captions on clip candidates. You edit wording, then keep them burned in for mute-first Shorts and TikTok. That is the same review pass as the cut — not a later After Effects job.
FAQ
- Are burned-in captions worse for SEO than platform captions?
- They serve watch time first. Search still needs titles and descriptions. Do both: burned-in for mute, metadata for search.
- Should I caption every word including filler?
- No. Tight captions match clip pacing. Leave “um” and false starts out unless they are the joke.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- Safe zoneA safe zone is the part of a vertical frame that platform interface elements do not cover. On YouTube Shorts, TikTok, an…
- SRT fileAn SRT (SubRip Subtitle) file is a plain-text caption file. Each cue has a sequence number, a start and end timestamp in…
- Open vs closed captionsClosed captions are a separate text track the viewer can turn on or off — the CC button. The platform renders them, so t…
- Caption style presetA caption style preset is a saved set of caption design choices (font, size, colours, outline or background box, word hi…