What is the difference between RPM and CPM?

CPM is what advertisers pay per 1,000 ad impressions, before YouTube’s share. RPM is what the creator earns per 1,000 views, after the share and across all views.

Why is my Shorts RPM lower than my long-form RPM?

Shorts revenue comes from a shared pool split across eligible views, and ads run between Shorts, not inside them. The two numbers are not comparable one-to-one.

Glossary

RPM (revenue per mille)

RPM stands for revenue per mille — how much a creator earns per 1,000 views, after the platform’s share. On YouTube, RPM is a creator-side metric in YouTube Analytics that includes all revenue sources counted there (ads, and on long-form also memberships, Super Chat, and similar), divided by total views, not only monetized ones. That is why RPM is lower than CPM. Shorts RPM is calculated separately because Shorts ad revenue is pooled and shared, not attached to ads on individual videos. RPM varies with audience country, niche, season, and format, which is why screenshots of someone else’s RPM tell you little about your own. Use your own analytics as the source of truth.

In a HypeNest pass

HypeNest does not see or predict your revenue. If you want to plan, our Shorts and TikTok earnings calculators take your own RPM range and view counts and show the arithmetic, with the assumptions written out.

YouTube Shorts earnings calculator

FAQ

What is the difference between RPM and CPM?: CPM is what advertisers pay per 1,000 ad impressions, before YouTube’s share. RPM is what the creator earns per 1,000 views, after the share and across all views.
Why is my Shorts RPM lower than my long-form RPM?: Shorts revenue comes from a shared pool split across eligible views, and ads run between Shorts, not inside them. The two numbers are not comparable one-to-one.

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Related terms

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