Glossary
Micro-retention
Viewer stay-or-leave decisions in the first seconds of a short video. It is a diagnostic for openings and pacing, not a universal viral formula. Teams overfit when they chase one screenshot of a retention graph.
In a HypeNest pass
After you publish from HypeNest, you inspect early drop-off on YouTube or TikTok, then change the next hook — not the whole library. The product drafts many openings so you can test without recutting the source by hand.
FAQ
- Is micro-retention the same as completion rate?
- No. Micro-retention is the opening gate. Completion rate is whether they stay to the end after they decided to stay at all.
- Should every clip chase the same retention shape?
- No. Tutorials, stories, and rants drop differently. Compare clips inside a niche, not against a celebrity benchmark.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- HookThe opening seconds of a short video that earn continued watch time — a visual and verbal promise before the main tip. A…
- Hook rateA practical retention diagnostic: the share of viewers who continue past the opening seconds of a short clip. It is more…
- Completion rateThe share of views that reach the end of a short video. Useful for comparing hooks and lengths inside a niche. A high co…