Glossary
Clip retention rate
How well a short clip holds viewers across its runtime — often inspected as a retention curve, not a single vanity metric. Spikes and cliffs tell you whether the hook, the middle, or the payoff failed.
In a HypeNest pass
Publish from HypeNest, then read the platform curve. Use it to choose the next opening from the same source video instead of generating blindly. Retention is feedback into the clip pipeline, not a score to screenshot for a landing page.
FAQ
- Why not average retention into one number?
- A 70% average can hide a cliff at second 2. The curve is the diagnostic; the average is a headline.
- Does HypeNest show retention graphs?
- Platform analytics remain the source of truth. HypeNest’s job is to make the next reviewed cut cheaper to ship.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- Micro-retentionViewer stay-or-leave decisions in the first seconds of a short video. It is a diagnostic for openings and pacing, not a …
- Hook rateA practical retention diagnostic: the share of viewers who continue past the opening seconds of a short clip. It is more…
- Completion rateThe share of views that reach the end of a short video. Useful for comparing hooks and lengths inside a niche. A high co…