Glossary
Hook
The opening seconds of a short video that earn continued watch time — visual and verbal promise before the main tip.
HypeNest uses this language across product and marketing pages so creators, editors, and marketers share the same vocabulary for long-to-short repurposing.
Try the workflow
Draft captioned short clips from one long video, review every cut, then publish to YouTube and TikTok.
Start freeRelated terms
- Video repurposingTurning one long source video into multiple shorter assets (clips, titles, thumbnails, posts) for other formats and plat…
- AI clip generatorSoftware that proposes short vertical clips from a long video, often with captions, for human review before publish.
- YouTube ShortsYouTube’s vertical short-form format. HypeNest can create Shorts-ready clips and publish when connected.
- TikTok clipA short vertical video optimized for TikTok’s feed. Captions and strong openings matter for mute-first viewing.
- Micro-retentionViewer stay-or-leave decisions in the first seconds of a short video. Useful diagnostic; not a universal viral formula.
- Burned-in captionsSubtitles rendered into the video frames so they appear even when the platform player is muted.