Templates · fill before you paste the URL
Agency client clip brief
Agencies lose time when “make us viral clips” is the brief. This form forces source, limits, approval, and a number of reviewed delivers — not a raw AI dump.
Client clip brief
- Client / brand
- Legal name for captions
- Source URL or file
- Must be final
- Offer / CTA
- Optional; do not invent discounts
- Banned claims
- Medical, earnings, guarantees
- Keep count after review
- Not “all AI clips”
- Platforms
- HypeNest direct publish is those two
- Approver name
- Human gate
- Due date
- Reviewed package, not first draft
- Brand caption style
- Tone, words to avoid
- Music / rights
- Client confirms
Deliverable = reviewed clips with titles, not a zip of unreviewed AI cuts.
Free to copy. Not a performance promise. Review every clip before publish. Direct publish is live for YouTube and TikTok only.
How to use
- Fill this before you paste the client’s YouTube URL.
- Get written approval rules (who can publish, what claims are banned).
- Agree the keep count after human review, not the AI suggestion count.
- Send the filled brief back with the first batch so the client sees the SOP.
Client: regional gym. Source: 28-min trainer Q&A. Banned: body-fat guarantees. Keep count: 5. Approver: client marketing lead. Platforms: TikTok + YouTube Shorts. Music: client library only. Five keeps after rejecting two form-check clips that needed the full demo.
Limits
- This brief is not a contract. Attach your MSA.
- HypeNest does not auto-publish for the client. Someone still approves.
- Do not promise follower or revenue outcomes in the brief.